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Bing Launching Their Own Mobile Friendly Algorithm

Bing has announced that they are launching their own mobile friendly algorithm for Bing searches coming from mobile devices. Last month, Google began giving a boost to mobile friendly web pages in...

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European Mobile Carriers Planning to Block Ads to Force Google to Pay Them

European mobile networks are declaring their own war on Google’s ad revenue by considering the use of the ad blocker Shine across their datacenters, which would block ads from being served to all their...

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Google Introducing Buy Button in Search Results to Compete With Amazon

Google is stepping up their e-commerce offerings for advertisers with a new program that would see “Buy Now” buttons added to search results, with the entire transaction being hosted by Google, rather...

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Firefox for Android Not Displaying Mobile Friendly Tags

If you use Firefox for Android, you may have noticed that the Google search results are not displaying the usual “Mobile Friendly” tags that normally display before all mobile friendly search results....

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Google Continuing to Work on Separate Mobile Search Index

Earlier this year, Gary Illyes from Google mentioned that Google has been working on a completely separate mobile index.  This would see both desktop and mobile have its own set of search results which...

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Google Plans to Update Mobile Friendly Test Tool

Maile Ohye at SMX today announced that they will be updating their Mobile Friendly Test to be more granular and provide insight into other on-page elements. It is very likely these elements will be...

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Google AdWords Launching Universal App Campaigns for Smaller and New Advertisers

Google AdWords is launching a new product at I/O later today called Universal App Campaigns, which is designed to help both smaller advertisers as well as new advertisers run install ads for their...

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AdMob Beta Allows App Developers to Remove Ads from Certain Segments of Users

Google is launching a new beta that allows app developers to turn off ads from specific segments of users, while displaying ads to other users. This would allow app developers to turn off ads to...

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Mobile Testing Beyond Google’s Responsive Web Design Test Requirements

When Google announced a new recommendation that websites must pass its mobile test, the rush to turn desktop layouts into responsive created what some termed “Mobilegeddon.” The logic behind Google’s...

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Twitter Launches Ad Targeting Based on User’s Installed Apps

Twitter is launching a brand new type of ad targeting that allows users to be targeting based on the apps they already have installed on their smartphones.  While this new targeting type will make...

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More Details on Google’s Separate Mobile Index

We have known that Google has been working on a mobile index that would be completely separate from the desktop index.  At SMX Advanced last week, Gary Illyes from Google shared many more details about...

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Safari & iOS 9 With New Ad Blocking API Functionality

One of the surprises about iOS 9 is the addition of ad blocking functionality. Many are viewing this as a shot directly at Google, as this new functionality could have a serious impact on their mobile...

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What Marketers Can Learn From The New York Times Mobile Only Experiment

The New York Times is undertaking an experiment today where they will require all their employees to use only the mobile version of the site, and not the desktop version.  With more than half of their...

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Google: App Interstitials Result in Huge Abandonment Rate

Google has published an interesting study about app interstitials, and the results are significant enough that companies should consider removing their interstitial or switch to an app install banner...

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Google Adds App Interstitials as Mobile Usability Error in Search Console

Google is taking the first step to reduce the number of app interstitials presented to mobile users when visiting a website.  Starting August 14th, Google will begin treating webpages that serve users...

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The New York Times Plans to Launch ‘Mobile Moments’

On Tuesday, The New York Times announced plans to launch a new type of mobile advertising this fall that will focus on key moments of a user’s day when Times journalism is particularly helpful in...

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Google Adds Phone Numbers to AutoSuggest

Google has added a new feature to autosuggest on mobile devices – large phone numbers. When searching on your mobile, when you do a search for “Call <name>”, Google will display the phone number...

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Google Testing New Line Breaks in Search Results

Google is testing additional line breaks in the Google search results for mobile users. The change adds an additional line in between where Google displays the title/URL/breadcrumbs and the description...

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Google Will Index Mobile-Only Sites, But Not Best Practice

In the most recent Google Webmaster Office Hours Hangout, the question came up about mobile only websites and whether it is possible for Google to successfully index websites that are designed for...

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What Webmasters Should Know About Stagefright

Stagefright! Oh no do you have “Stagefright”? No not that paralyzing fear of talking in front of a group of people. Stagefright is the latest in a series of Android OS vulnerabilities. Basically, if...

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